samsung: galaxy s6 edge

Precision Lasers created laser effects for the release of the Samsung Galaxy S6 Edge. Lasers were first used to highlight intriguing quotes, creating bright flashes as they struck the acrylic 3D letters. As the phone first appeared, laser reflections were used to hint at it’s unique edges. Beams scanned it’s surfaces creating carefully controlled lens flares designed to not damage the camera sensor. When the Samsung Galaxy S6 Edge was fully revealed, it spun through the air surrounded by an ocean of lasers. Precise laser sequences were programmed to synchronize with camera moves controlled by a robotic arm. The end result was broadcast on large video billboards in city-centers worldwide.