Infiniti QX50: Study of Power

Infiniti QX50: Study of Power is a study of the way in which humans engage with technology, and what better way to achieve this then with lasers? Lasers were projected through a variety of glossy, reflective and transparent objects and materials, visualizing how fast data travels through brain synapses. The results of these experiments were combined with live footage for Infiniti’s official ad campaign. The laser experiments were such a hit that a companion film featuring only the laser experiments was released entitled ‘Temporal’.